Stephen Pierce has started a weekly discussion on business issues and processes.
Listen to him and get valuable information that will help grow your business.
DTAlpha TalkBack
Saturday, December 22, 2007
Friday, December 07, 2007
Why are we failure in affiliate marketing.
People daily are trying affiliate marketing, and you may be one of them. It’s true that affiliate marketing is a very effective way of creating income online. When it works out, both the merchants and affiliates benefit on every sale.
Profiting from affiliate marketing is dependent on your advertising, promoting and your strategies for selling.
Affiliate marketing gets more competitive everyday, so you must find a way to counteract this. Our job is to find ways to be creative in our efforts. We must continue to use unique and effective ways to persuade buyers to purchase products.
The upside of affiliate programs is that they are more effective, involve little or no risk, are cost efficient, when compared to traditional advertising. Advertising is the most important part of affiliate marketing. Unfortunately, affiliates are meeting failure in affiliate marketing, and most of that comes from not enough hard work. Setting up an online business, like all businesses, requires hard work and dedication.
Here are a couple things you should look into, to ensure that you don’t meet failure in affiliate marketing.
1. Failure in affiliate marketing is also caused by a lack of preparation. A big part of preparation is researching. As an affiliate marketer, you should pick a product you’re interested in. This’ll ensure that you’ll have the right dedication to your affiliate products. You can get information by joining affiliate forums, comparing the affiliate products that are available and reading difference sources online. You should research out products that will convert sales at a high rate for you. Most affiliate networks, like Click Bank, have conversion rates.
2. One thing that can not be overlooked is your website. You should know what you’ll call it, the layout, the general design, the content and ads you’ll place. It’s important to have an easy to view and appealing site. Having an ugly site turns away visitors. Even if your site has the best content and offers, no one will pay attention if your site needs to look better.
3. You need to make sure your site has quality content. Content is very much KING in affiliate marketing. If your content is good, you’ll drive traffic to yourself. Content means having good information and combining it with good keywords that will draw in the search engines. You must absolutely hold your visitor’s attention! Otherwise they’ll never go to your affiliate program’s sales page.
4. Make sure you pick a good domain name for your site. Picking a bad name also turns off visitors. For instance, if your domain name doesn’t seem relevant to the content, people may not buy from you! Even if you have the best content and offers!
5. One of the most important things to do is continue with the learning process. There is always more to learn and it can’t be learned all at once. Improving your marketing strategies only improves your profit. Failure to keep learning can create overall failure. The internet and the way affiliate marketing is promoted changes all the time. We have to learn to adapt to these changes. Work on the basics, like advertising, setting up web pages, using pay per clicks and search engine optimization techniques. Always study your markets and see how you can best your competition.
6. Make sure not to give up! People sign on to affiliate programs daily with the hopes of instant wealth. When the wealth doesn’t come quickly, they quit, just as quick. Keep working hard and preserve, hard work and patience goes a long way!
by: Lee Torres
Profiting from affiliate marketing is dependent on your advertising, promoting and your strategies for selling.
Affiliate marketing gets more competitive everyday, so you must find a way to counteract this. Our job is to find ways to be creative in our efforts. We must continue to use unique and effective ways to persuade buyers to purchase products.
The upside of affiliate programs is that they are more effective, involve little or no risk, are cost efficient, when compared to traditional advertising. Advertising is the most important part of affiliate marketing. Unfortunately, affiliates are meeting failure in affiliate marketing, and most of that comes from not enough hard work. Setting up an online business, like all businesses, requires hard work and dedication.
Here are a couple things you should look into, to ensure that you don’t meet failure in affiliate marketing.
1. Failure in affiliate marketing is also caused by a lack of preparation. A big part of preparation is researching. As an affiliate marketer, you should pick a product you’re interested in. This’ll ensure that you’ll have the right dedication to your affiliate products. You can get information by joining affiliate forums, comparing the affiliate products that are available and reading difference sources online. You should research out products that will convert sales at a high rate for you. Most affiliate networks, like Click Bank, have conversion rates.
2. One thing that can not be overlooked is your website. You should know what you’ll call it, the layout, the general design, the content and ads you’ll place. It’s important to have an easy to view and appealing site. Having an ugly site turns away visitors. Even if your site has the best content and offers, no one will pay attention if your site needs to look better.
3. You need to make sure your site has quality content. Content is very much KING in affiliate marketing. If your content is good, you’ll drive traffic to yourself. Content means having good information and combining it with good keywords that will draw in the search engines. You must absolutely hold your visitor’s attention! Otherwise they’ll never go to your affiliate program’s sales page.
4. Make sure you pick a good domain name for your site. Picking a bad name also turns off visitors. For instance, if your domain name doesn’t seem relevant to the content, people may not buy from you! Even if you have the best content and offers!
5. One of the most important things to do is continue with the learning process. There is always more to learn and it can’t be learned all at once. Improving your marketing strategies only improves your profit. Failure to keep learning can create overall failure. The internet and the way affiliate marketing is promoted changes all the time. We have to learn to adapt to these changes. Work on the basics, like advertising, setting up web pages, using pay per clicks and search engine optimization techniques. Always study your markets and see how you can best your competition.
6. Make sure not to give up! People sign on to affiliate programs daily with the hopes of instant wealth. When the wealth doesn’t come quickly, they quit, just as quick. Keep working hard and preserve, hard work and patience goes a long way!
by: Lee Torres
Friday, November 16, 2007
Bomb scare at Ebay HQ.
EBay's company headquarters on Hamilton Avenue in San Jose, California has just been evacuated due to a suspicious looking package.
The 200+ employees at the online auction's HQ have all been escorted out, the bomb squad escorted in. "One suspicious package was discovered. We immediately evacuated the mailroom...the building remains evacuated at this point," said eBay spokesman Hani Durzy, according to Reuters.
Last year, during Halloween night, a bomb went ka-pow over at eBay's PayPal headquarters, so with good read they're taking today's threat very seriously.
The 200+ employees at the online auction's HQ have all been escorted out, the bomb squad escorted in. "One suspicious package was discovered. We immediately evacuated the mailroom...the building remains evacuated at this point," said eBay spokesman Hani Durzy, according to Reuters.
Last year, during Halloween night, a bomb went ka-pow over at eBay's PayPal headquarters, so with good read they're taking today's threat very seriously.
Wednesday, November 14, 2007
Tips on maintaining and growing an RSS Feed Subscriber base
13 Tips to Maintaining and Growing an RSS Feed Subscriber Base
by S. Housley - Copyright 2007 S. Housley
You have an RSS feed and you have worked hard to get the word out. According to your logs you have subscribers! Now the hard part: how to retain the subscribers to your RSS feed. Follow these simple steps to insure that your subscriber base will grow.
1. Original Content
A consistent stream of original content will do well to earn subscribers loyalty. The best RSS feeds provide content that is compelling and unique. Do not rehash existing content, look for a unique angle or spin if you wish to cover something that is hot in the blogosphere.
2. Quality Over Frequency
A posts quality is far more important than a post's frequency. Readers will tire of rambling or nonsensical posts that contain no real value. Time is precious and there are plenty of feeds and blogs, in order to retain readers provide quality not quantity.
3. Get it Right
Syndication has the power to do damage; misquoting or just plain getting it wrong can affect your reputation and perpetuate incorrect information. Be sure to verify all your RSS feed and blogs information prior to posting.
4. Literate
Blog posts are not instant messages: you should always use proper grammar, correct spelling and punctuation. Your posts are a reflection of your knowledge; content presentation matters and will affect how you are viewed.
5. Griping
Do not constantly gripe, no one likes a whiner. If you are going to complain it is not enough to point out problems, you should offer a suggestion for improvement or specifics on how to solve a problem.
6. Balance
Titles of RSS Feed Items and Headlines of blog posts should relate to the contents of the actual post. There is nothing worse than just tempting readers with information and not following through. Use catchy titles but be sure to follow it with related content. In your actual posts, strike a balance be sure to provide enough information without overwhelming readers.
7. Focus
Regardless of your RSS feeds focus' stay on topic! Your feed or blog posts will generally revolve around a specific theme, don't stray too far or you might lose readers. If your RSS feed has a specific theme, stay true to that theme.
8. Length Matters
Not too long, not too short it is a difficult balance, but your post length does matter! If a post is excessively long consider breaking it up or partitioning it into easy to digest paragraphs or break it up into multiple posts. Post length should be consistent throughout your blog and feed. Try not to vary it too much.
9. Credibility
As a publisher, you want to be viewed as a credible source. Posting or reposting inaccurate information will reduce if not nullify any credibility that you have. Provide credentials when offering an opinion and be sure any factual information is accurate before posting.
10. Link
Include links to any related information in the description field of your RSS feed, this is a great way to supplement content. Outgoing links will also often result in links back to your blog or website.
11. Consistency
It is important to remain consistent, try not to vary too much in your daily posts. Stay true to your formula for content if it is working .
12. Listen to Your Audience
Readers will often communicate what they like and what they dislike about your content. It is important that you stay in tune with what your subscribers like and don't like and make the appropriate accommodations.
13. Advertisements
Do not clutter your RSS feed with advertisements. If you choose to include advertisements in your RSS feed be sure to strike a balance between advertisements and quality content.
Starting an RSS feed or is not difficult to attract readers, it is however difficult to retain readers. By following a few simple unwritten rules you will find your subscriber base swell.
--------------
About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software
by S. Housley - Copyright 2007 S. Housley
You have an RSS feed and you have worked hard to get the word out. According to your logs you have subscribers! Now the hard part: how to retain the subscribers to your RSS feed. Follow these simple steps to insure that your subscriber base will grow.
1. Original Content
A consistent stream of original content will do well to earn subscribers loyalty. The best RSS feeds provide content that is compelling and unique. Do not rehash existing content, look for a unique angle or spin if you wish to cover something that is hot in the blogosphere.
2. Quality Over Frequency
A posts quality is far more important than a post's frequency. Readers will tire of rambling or nonsensical posts that contain no real value. Time is precious and there are plenty of feeds and blogs, in order to retain readers provide quality not quantity.
3. Get it Right
Syndication has the power to do damage; misquoting or just plain getting it wrong can affect your reputation and perpetuate incorrect information. Be sure to verify all your RSS feed and blogs information prior to posting.
4. Literate
Blog posts are not instant messages: you should always use proper grammar, correct spelling and punctuation. Your posts are a reflection of your knowledge; content presentation matters and will affect how you are viewed.
5. Griping
Do not constantly gripe, no one likes a whiner. If you are going to complain it is not enough to point out problems, you should offer a suggestion for improvement or specifics on how to solve a problem.
6. Balance
Titles of RSS Feed Items and Headlines of blog posts should relate to the contents of the actual post. There is nothing worse than just tempting readers with information and not following through. Use catchy titles but be sure to follow it with related content. In your actual posts, strike a balance be sure to provide enough information without overwhelming readers.
7. Focus
Regardless of your RSS feeds focus' stay on topic! Your feed or blog posts will generally revolve around a specific theme, don't stray too far or you might lose readers. If your RSS feed has a specific theme, stay true to that theme.
8. Length Matters
Not too long, not too short it is a difficult balance, but your post length does matter! If a post is excessively long consider breaking it up or partitioning it into easy to digest paragraphs or break it up into multiple posts. Post length should be consistent throughout your blog and feed. Try not to vary it too much.
9. Credibility
As a publisher, you want to be viewed as a credible source. Posting or reposting inaccurate information will reduce if not nullify any credibility that you have. Provide credentials when offering an opinion and be sure any factual information is accurate before posting.
10. Link
Include links to any related information in the description field of your RSS feed, this is a great way to supplement content. Outgoing links will also often result in links back to your blog or website.
11. Consistency
It is important to remain consistent, try not to vary too much in your daily posts. Stay true to your formula for content if it is working .
12. Listen to Your Audience
Readers will often communicate what they like and what they dislike about your content. It is important that you stay in tune with what your subscribers like and don't like and make the appropriate accommodations.
13. Advertisements
Do not clutter your RSS feed with advertisements. If you choose to include advertisements in your RSS feed be sure to strike a balance between advertisements and quality content.
Starting an RSS feed or is not difficult to attract readers, it is however difficult to retain readers. By following a few simple unwritten rules you will find your subscriber base swell.
--------------
About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software
Monday, October 01, 2007
UYMG Malaysia - final day.
Final day of UYMG Malaysia.
Stephen gave us more information on traffic generation, how to get articles for our bloggers and more traffic generation.
There were only two speakers :-
1. Sandhan touch on 'Success Navigation System' a road map to our vision for success.
After the break, we had Jaz Lai. He gave information on List Building.
It's a very useful presentation, as most of his stuff goes on auto-pilot to build a list.
It was a very good UYMG covering various aspect of Internet Marketing and ways to change of mindset.
I would recommend this seminar to anyone who is interested in Internet Marketing, and self-improvement..... I definitely is looking forward to next year UYMG Malaysia.
Stephen gave us more information on traffic generation, how to get articles for our bloggers and more traffic generation.
There were only two speakers :-
1. Sandhan touch on 'Success Navigation System' a road map to our vision for success.
After the break, we had Jaz Lai. He gave information on List Building.
It's a very useful presentation, as most of his stuff goes on auto-pilot to build a list.
It was a very good UYMG covering various aspect of Internet Marketing and ways to change of mindset.
I would recommend this seminar to anyone who is interested in Internet Marketing, and self-improvement..... I definitely is looking forward to next year UYMG Malaysia.