Tuesday, July 25, 2006

Affiliate Gold (Part II)

Reviews are not the only way to do this though. You can also make a site that sells anything via an affiliate program. The site can even be one page with only a few paragraphs of content and a link to a place to buy the product. The real trick here is not in making the site, it is in promoting the site.

An example of a photography site, lets pretend Ray makes a page that gives a brief overview of Digital Camera's and then includes prices on popular models from leading e-tailers, like Amazon.com and Buy.com, in the appropriate affiliate fashion. He might earn some money from it, but not all of Ray's visitors are interested in digital cameras, or are interested in buying a camera at all. However, now imagine that this page is #1 on Google when you search for "digital cameras." Ray will likely get thousands of visitors to that page each month, visitors who are looking for digital cameras.

There is no greater partnership than that between an e-commerce site and a content site. A site that offers photography information, and a site that sells photographic equipment, would be a perfect match. However running an e-commerce site is complicated, and often requires a large investment to setup inventory. So for the small guy the best partnership is a content site and an affiliate site.

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