7) VIRAL MARKETING: word of mouth - or word of mouse - is also a
form of leverage because other people are doing your marketing
for you. Free dating site www.plentyoffish.com, for example, uses
other people to create its content and do much of its marketing.

(In future newsletters I'll describe in more detail some of these
ways of getting leverage.)

8) I've left the most effective form of affiliate leverage to
last...

Create your own affiliate sales force and have hundreds or
thousands of affiliates promoting your product for you.

Anik Singal of Affiliate Classroom says: "There are companies on
the Internet who do over $300 million in revenue a year and over
$100 million of that comes from this ONE marketing technique."

MarketingSherpa estimates that affiliate marketers will make over
$6.5 billion in commissions in 2006.

When you have your own affiliate program, you're the one who is
operating the lever and getting the leverage.

Here's the best place to find out how to do it...